1. Gift Vouchers
  2. Evaluate your existing advertising channels
  3. Improve your promotions
  4. Find new marketing opportunities - only pay for results
Identify which promotions work better
It is often said, `it's not always what was said but, how it was said'. This holds true for advertising and promotions. VoucherVille will enable you to experiment and test different marketing promotions and successfully evaluate the results on your bottom line.
How do I do this?
In marketing circles this is called A and B testing. Create 2 competing promotional offers such as "kids eat free"" or "half price Tuesdays" and distribute these through your advertising channels. Then, using VoucherVille you can identify which promotional offering worked better and which generated more profit.
This process works well when used continuously and when you evaluate a new promotion "C" against the winner of either A or B. Repeat this process and you are continually improving the profitability of any advertising channel.
I have an email newsletter will it work here too?
Yes, most definitely. Not only will you be able to evaluate the success of each newsletter batch in bringing you business, but you will also be able to identify which promotions works best.
Each month try a new promotion and use VoucherVille to help measure its success - the right promotion might double or triple this channels effectiveness.
Summary points
VoucherVille allows you to maximise the results achieved from your advertising campaigns and continually improve on them.
How does it Work - Identify which promotion works best
Set-up
  • Step 1: Decide upon the two competing promotions you are going to incorporate into your advertising - to identify which works better.
  • Step 2: Amend your current advertising to incorporate these offerings.
Issue - Printable Advertising
  • Step 1: Logon to VoucherVille and create two discount vouchers detailing amount, validity period and how, when and where it can be used.
  • Step 2: Incorporate the VoucherVille codes generated by the system onto your printable marketing material - you should have two competing promotions.
  • Step 3: Distribute your two competing advertising promotions to your advertising channels evenly.
Issue - Email / Newsletter Advertising
  • Step 1: Logon to VoucherVille and create two discount vouchers detailing amount, validity period and how, when and where it can be used.
  • Step 2: Incorporate the VoucherVille codes generated by the system into your newsletter template - you should have two competing newsletter promotions.
  • Step 3: Divide your newsletter email list in two and evenly distribute your two competing advertising promotions between recipients.
Redeem
  • Step 1: Customer presents the voucher / marketing material to you.
  • Step 2: Logon to VoucherVille and enter the 10 digit voucher code.
  • Step 3: VoucherVille will validate this voucher for you and allow you to continue if it is valid.
  • Step 4: Amend the customer bill to incorporate the discount given.
  • Step 5: Redeem the voucher by entering in the total amount the customer spends. If you need help call out hotline and we will validate the voucher over the phone for you.
Evaluation
  • Step 1: Logon to VoucherVille and navigate to the reports section.
  • Step 2: Compare the success of the promotions considering the growth in customers and increased sales per promotion.
  • Step 3: If you are happy with the results, replace the worst performing promotion with a new offering and test again.
  • Step 4: Repeat this process as often as possible continuously improving the effectiveness of your advertising, as you improve your marketing material.
Payments and flow of money
You receive full payment directly from customer.
Costs
There are no costs associated with using VoucherVille to evaluate your advertising channels.
Next benefit: Find new marketing opportunities - only pay for results
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